Creating SEO Power Pages

Internet Marketing and Search Engine Optimization

There is a lot of good, relevant information available on search engine optimization.  And there is a lot of misinformation and information that is no longer relevant.  For me, repetition helps me learn, so the more I read good information, and see examples, the more it sinks in. 

What I’ve learned from the following article and video is:

• Begin with the end in mind.  Write a list of keywords and keyword phrases.  Use Google Tilde(~) Searches to find synonyms for your keywords.
• Generate keywords and keyword phrases using Google’s Keyword tool.
• Plan an SEO friendly document.  Before you start writing, think of something to say.  Be informative, engaging, enraging, insightful, controversial.  Just be interesting.  Remember your niche and remember that your success or failure hangs on visitors that are human reading your content, not search engine spiders.
• Then say it.  In other words, pack it full of useful and relevant information. Don’t be afraid to link to other important resources if they add to the overall quality of the content you are providing. While adding links to other pages gives visitors the opportunity to leave your SEO power page, you will gain more credibility and authority in that niche by being useful.  Keep your page free of marketing and pushy promotions.  This adds to your credibility, gains you favor with the search engine spiders, and pays long term benefits.
• Publish and promote your content.   Make sure you share your SEO power page on the social networks. Tweet about it. Share it on LinkedIn. Get friends, fans, colleagues, acquaintances to Stumble it or Digg it and bookmark it. Don’t be shy. After all, your SEO power page is not packed with marketing content, and it is a valuable and useful resource that you are gifting to the rest of the world.
• Encourage readers to contribute and comment on your SEO power page. Often people will have great suggestions and feedback about your content.  By continually adding and refreshing the content, you keep the page vibrant and in the forefront of the search engines index.
• Analyze and make adjustments.  Use Google Analytics to see which keywords and keyword phrases are working well, and which ones are not.

Here’s a quick video to drive home the key factors.  I hope you find ot helpful in acheiving your goals.

Related articles

• The ABC’s of SEO – Page Content (dailyseotip.com)
• SEO Power Pages (businessinsider.com)

Filed under: SEO

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